Shares in Snapchat company opened Thursday at $24 and rose to $27 by Friday, but analysts predict struggles similar to those of Twitter, Groupon and Fitbit

Shares in Snap Inc, the picture messaging app that went public yesterday with a valuation of $29bn this week, continued to soar on Friday as some analysts warned against hot air fuelling the dramatic rise.

Snap priced its initial public offering at $17 a share, and opened up for trading Thursday at $24. In trading since, the stock has continued to be buoyed by investor excitement, rising above $27 per share by Friday at noon.

The stock rose substantially after the media firm NBCUniversal disclosed a $500m stake taken at the initial public offering (IPO).

The initial success of the offering raises the likelihood that the tech sector could soon present further public offerings, but analysts remain wary.

In a note to clients, the Global Equities Research analyst Trip Chowdhry compared Snap to Fitbit, Groupon and Twitter all companies that have struggled to maintain valuations since going public.

Let all the hot air go out, let the private investors cash out, lets see how the Industry evolves in 1.5 years, Chowdhry wrote, according to the Wall Street Journal.

His warning was repeated by other tech sector analysts concerned that Snap will follow a pattern of hot, then cooling, tech IPOs.

Euphoria could cause a short-term disconnect between fundamentals and valuation, warned the Susquehanna Financial analyst Shyam Patil in a note to investors.

Patil said that while there was still room for near-term upside, we struggle to see SNAP as a long-term investment.

On Thursday, the Instinet analyst Anthony DiClemente urged investors to reduce their holdings of Snap, warning that the company is already seeing a slowdown in the growth of daily average users and average revenue per users.

But in a letter to employees, the NBCUniversal CEO, Steve Burke, said the company had invested in Snap as part of an aggressive strategy to capitalize on increasing digital content consumption.

It is rare to have the opportunity to invest at this stage in a company as visionary and dynamic as Snap, Burke said.

He said NBC had invested over $1.5bn in digital businesses in the last 18 months, adding that Snaps CEO, Evan Spiegel, and his team had done an outstanding job building Snap into an extremely innovative and relevant company.

Meanwhile, beneficiaries of Snaps IPO include a private Catholic high school in Californias Silicon Valley that made $24m. St Francis High Schools president, Simon Chiu, said the school would use the funds for financial aid, professional development, teacher training and funding of school programs.

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Snap shares continue to rise after IPO but analysts remain wary
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