The mobile games 21m players are bulk buying PokeCoins from Apples app store, one brokerage firm says

Apple stands to rake in $3bn in revenue from the Pokmon Go craze in the next one to two years as gamers buy PokCoins from its app store, according to analysts.

Pokmon Go, the augmented reality game from Japanese games firm Nintendo, can be downloaded for free but iPhone users can use PokeCoins to buy additional features.

A pack of 100 PokCoins costs 99 cents in Apples app store, but the price can go up as much as $99.99 for a pack of 14,500.

We believe Apple keeps 30% of Pokmon Gos revenue spent on iOS devices, suggesting upside to earnings, Needham & Co brokerage analyst Laura Martin wrote in a client note on Wednesday.

Pokemon Go had 21 million active users in the United States alone as of 18 July less than two weeks after going live.

The game, which has been rolled out in 35 countries, is also available on Android devices.

Martin said Pokmon Gos ratio of paid users to total users was 10 times that of Candy Crush, the hit game from King Digital that generated more than $1bn of revenue in both 2013 and 2014.

Users in the United States are spending far more time playing the game than they are using Facebook or WhatsApp, according to app analytics firm Sensor Tower.

Electronics retailers have also seen a bump in sales of mobile chargers and charging cases since the launch of the game.

Up to Tuesdays close, Apples shares had gained 5% in market value, or about $25bn, since the launch of the game in the United States on 6 June. Nintendos stock has nearly doubled.

Read more: https://www.theguardian.com/technology/2016/jul/21/apple-to-make-3bn-in-revenue-from-pokemon-go

Apple to make $3bn in revenue from Pokmon Go
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